Every decision you take is about how to best achieve some desired future outcomes. Prediction markets can deliver in real-time the consensus forecast of those who best know and care about your organization's prospects: your customers, your employees, your partners up and down the supply-chain. By tapping into the collective wisdom, and pulling together distributed knowledge and insight, "market predictions often outperform those of even the best-informed expert," explains New Yorker economist James Surowiecki. Here's how it works: First, you define a future outcome for which you want to obtain a reliable probability estimate. Then, you let knowledgeable people buy and sell stock whose value is linked to whether or not the outcome happens. The result is a trading price that tracks the consensus opinion about how likely the outcome is. Because the market is online, it can involve any number of people connecting from anywhere at any time, delivering real-time dynamic forecasts. NewsFutures' prediction markets thus enable better: sales forecasting R&D product design ressource allocation project completion estimates customer feedback brand monitoring business intelligence interactive advertising internal communications NewsFutures helps you cut through the fog.

Consider this «Astonishingly more accurate than other common forms of predictions such as polling, surveys and expert opinions.» -- MIT Technology Review «These markets are extremely efficient at aggregating information and tapping into the collective wisdom of a group of traders, and groups are almost always smarter than the smartest people in them.» -- James Surowiecki, financial columnist for the New Yorker «These markets can generate valuable signals to decision makers.» -- Ajit Kambil, global director for technology and innovation at Deloitte Research «Corporations can use [these] markets to predict events and winning products or technologies. A company can track macroeconomic indicators that affect its industry to help it predict sales or changes in the regulatory evironment.» -- Greg Powell, SRI Consulting «It's a nifty piece of technology.» -- David Ignatius, Washington Post columnist