Products & Services
Predictive Marketing

You can use prediction markets to both promote your products and generate valuable customer feedback at the same time.

NewsFutures and MIT Technology Review have teamed up to create Innovation Futures, a public prediction marketplace about new technologies and the business of technology. Today, this trading community has grown to thousands of senior technology thinkers and influencers, including venture capitalists, chef scientists, MIT alumni and students, researchers, senior corporate executives, investors, and innovators throughout the world.

Are these the kinds of people you would like to tell about your product, services or company? Would you find their feedback valuable?

Truly Interactive Advertising

Instead of low-impact banner ads, we can create prediction markets on specific aspects of your product, and invite the thousands of Innovation Futures traders to predict its prospects. Not only is this a 100% interactive, entertaining way to tell this uniquely tech-savvy community about your product, it also gets them to really think about it, get informed, and debate its merits. They'll be actively manipulating your product in their minds, rather than casually glancing at it. Actors rather than spectators.

Of course, rather than a product or service, you could just as well be promoting your company, your ideas, or even yourself...

Real-Time Marketing Research Feedback

But promotion is only one side of this win-win concept. When our technology leaders trade on your product-focused market, the trading price expresses the consensus forecast opinion. It's as if you were conducting a massive marketing focus group with hundreds or thousands of motivated, knowledgeable participants. Not only do you get results in real-time, but you can also follow and measure continuously how new information or debate can create collective opinion shifts.

© NewsFutures, 2004